The Hypeworthy Mission

Hypeworthy is a digital advisory service, providing insight that blends the respective dynamic of arts, technology, and innovative public relations. Hypeworthy’s mission is to shape the future of entertainment by giving artists the power to increase authentic visibility, connect with fans, and participate in the conversation surrounding their creative work. Hypeworthy believes in the power of connecting creators and aficionados, and building a culture unique to each artist from the community up- they’re all out their looking for each other, Hypeworthy just connect the dots.

Hypeworthy will work with the artist to develop an authentic, multidimensional presence across all relevant social networking and digital media platforms. These rapidly evolving social technologies can enable artists to take control of their personal brand and energize their own Groundswell of support.

“The groundswell phenomenon is not a flash in the pan. The technologies that make it work are evolving at an ever-increasing pace, but the phenomenon itself is based on people acting on their eternal desire to connect. It has created a permanent, long-lasting shift in the way the world works.”

Hypeworthy builds on the Groundswell theory to act as interactive stage managers for artists of many disciplines (from actors, musicians, comics, visual artists, directors, etc). The Hypeworthy approach gives importance to the voice of both artist and fans. People have a limited trust of the media, but they do trust the opinions of other people, and while word of mouth cannot be fabricated, it can be encouraged.