Hypeworthy Services

Digital Advisory

Hypeworthy will work with clients on an individual basis or as an objective third party with artist and publicist. While a publicist work is largely focused on mainstream visibility and reputation management, Hypeworthy is focused on giving the artist more authentic control over their image by giving their public appearance legs to stand on. While each career is different, and each artists goals unique, Hypeworthy tailors each approach based on three Fundamental Tenets of Visibility.

1. Project Aggregation
2. Community Integration
3. Content Creation

By focusing on these fundamentals, Hypeworthy is able to accurately position clients across appropriate verticals- including influential online publications, webcasts, and social networks- and all based on their creative goals and aspirations.

Digital Media Audit

The Hypeworthy process begins with researching each new client’s current online image. From this, the disparity between how the Internet perceives the artist versus the authentic image the artist wishes to project can be measured. This analysis also identifies active hubs of artists existing fan base- the aficionados, if you will. Even relevant hits tend to be spread out across multiple sites, with little to no connection to professional and/or original work. The Digital Media Audit allows us to map out the constellation between creative talent and the community of artistic appreciation.

Aficionado Tracking

Connecting with the most passionate fans- particularly those at the helm of fan sites- is a vital key to our company’s success. Hypeworthy develops relationships with these influential, yet often overlooked groups. There are dozens of Aficionado’s creating content and gardening the communities built around clients. By keeping in touch with them the way a publicist would a mainstream news source, Hypeworthy can effectively reach a countless number of fans and energize them all to virally promote their favorite artist’s new online image. Hypeworthy clients will eventually become their own vertical within weeks of launching their site.

To help track site traffic and measure impact, web analytics reports are available on request.